News from Fineprint, Basingstoke

Fineprint News Archive

Richard Gains Edexcel Level 3 Diploma in Creative & Digital Media

25th September 2012

The management and staff at Fineprint would like to congratulate Richard Woolhouse on his successful achievement in gaining an Edexcel Level 3 Diploma in Creative & Digital Media.

Richard was acting as a ‘Guinea Pig’ on the course as he was the first person to be offered the ‘two year work based apprenticeship’ which was arranged between Fineprint and Basingstoke College of Technology.

The course was linked to work which is undertaken by Richard on a daily basis, the 3 main learning units were:

  • Interactive Media Design
  • Analysis of the Creative Media Sector
  • Web Animation for Interactive Media

Each of these three core units included academic learning modules, including; communication skills, employment within the sector, professional behaviour skills, achieving good working relationships across all levels of the sector, health & safety and an understanding of the technology used within the sector.

The practical skills included; producing copy for interactive digital media, creating 3D animations for interactive media products, undertaking technical adjustment of imagery, preparing image output and controlling colour management procedures.

Fineprint will be using Richard’s new found skills in the near future to develop new projects for our clients and we are currently working on building interactive artwork for an Augmented Reality Business Card.

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Fineprint invest in new platesetter and earn a mention in PrintWeek

31st January 2012

Fineprint has installed a Screen PlateRite 2055Vi platesetter which has replaced the old technology DPX system. To mark the occasion Mike Woolhouse talks to industry magazine PrintWeek. Read the full story via the link below.

printweek article

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UK Print Industry Braces Itself For The Impact Of Anti-Dumping Duties on Paper

17th June 2011

Last week, The European Union imposed anti-dumping and anti-subsidy duties on imports of Chinese coated fine paper (CFP) into the EU, which has provoked a mixed response from the print industry.

With paper manufacturers of the argument and printers on the other, there is some debate as to the worthiness of this introduction of anti-dumping duties of up to 35% and anti-subsidy duties of up to 12% for at least the next five years.

Although not unique from an anti-dumping standpoint, this is the first time that anti-subsidy duties have been imposed in the EU against Chinese imports and the repucussions are clear.

"Just when we had agreed a fantastic contract price between our paper supplier and a new client, this happens. It's not exactly what the industry needs right now., said Mike Woolhouse, MD of Fineprint.

We were paying something in the region of &820 per tonne for our coated stock and the negotiated price with the supplier of APP (Asia Pulp & Paper) CFP was in the region of &550 per tonneÓ. Obviously with the imposed duties added the saving becomes negligible.

We are now obliged to stay with our normal suppliers as they will be discontinuing Chinese stocks and this will put additional strain on the print sector should the upward price trend from European mills continue unabated"

The BPIF (British Printing Industries Federation) is concerned that these duties will have several negative impacts on the UK print market and that paper prices may be "driven artificially higher".

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Fineprint go all 'Springwatch'

9th June 2011

buzzard at print company in Basingstoke

Forget Kate Humble & Co, Fineprint's very own Twit(cher) and Bill Oddie look-a-like, Frank (Mike's dad) spotted this fantastic looking Buzzard in the company car park this week.

"There are a pair of birds nesting in the trees at the back of the car park and from the cacophony of noise we think there are a couple of chicks just about to fledge" said Mike.

The downside of the roosting bird is that the owners of the cars will have a big respray bill when they assess the damage caused by those huge talons. The upside being that the local wood pigeon population has decreased leaving a lot less bird poo on our cars.

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IPEX is Coming Back To London

2nd June 2011

Ipex 2014 is returning to London at the ExCeL international exhibition and conference centre from 26th March to 2nd April 2014. Great news for us, and a lot shorter trip than the NEC in Birmingham for this Basingstoke Printer.

"This is a significant decision in the history of Ipex that sees the exhibition return to London" said Trevor Crawford, The Director of the Informa Print Group.

Ipex has been located at the NEC since 1980, some 30 years of its successful history, and until now the NEC venue was the only one in the UK that could handle the sheer size of the event. Since the expansion of its event halls in May 2010, ExCeL London has now become the perfect venue for Ipex to begin the next chapter in its development.

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25th May 2011

Earlier this year we were approached by Bramley WI Lite with regard to producing marketing material for a charity masquerade ball they were holding in May at the Hampshire Court Hotel.

Bramley WI Lite was started in 2007 with a handful of friends in a front room and now has nearly 60 members who meet at least once a month for lots of laughs and the odd glass of wine. The BWIL say 'Its about making friends, trying something new and celebrating the glory of life'.

charity printing in Basingstoke

We are always willing to help with such causes so we decided to sponsor all the marketing material, which included leaflets, posters, tickets, menus and table plans as our donation to their fund raising.

All work was produced digitally on our Xerox 700 colour press and large format poster press.

Jenny Saunders, Sub-Committee Member of BWIL commented on the quality of the printing, saying she could not believe how great everything looked and went on to say how delighted the members were with the speed of delivery that was performed.

Mike Woolhouse, Managing Director of Fineprint said, We always like to put something back into the local community and are proud to be associated with BWIL and wish them success with all their charity raising efforts'.

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The Evolving Nature of Direct Mail

10th March 2011

You could be forgiven for thinking that the world is ending as savage cuts are made to public spending. But, it's often a confusing message as you read that one sector is doing well, another is having a rotten time. Do you spend or do you cut back for your business marketing?

Take the printing industry. Apparently it's dying... In fact apparently it has been dying for the past ten years since the Internet has taken hold and faster, 'more effective' ways of communication takes hold.

The truth is, print is not dying at all... it's just evolving.

It's no surprise that marketers are reverting back to traditional direct mail (DM) as companies struggle to be seen and heard on the web. DM can create real engagement with your audience, as your sales prospect or client flicks through a tangible piece of creative in their hands... without the distraction of a 'click'.

And, this is where technology plays its part.

A clever creative idea, combined with intelligent data can create a real compelling direct mail piece, with variable data printing to highly personalise your sales targets.

Variable data printing is a way of printing your artwork to press, with each impression personalised from a database. And it doesn't have to just be a name.

So, if you are finding it hard to engage with new customers (or existing customers) on the web, why not revisit direct mail? A lot of the creative agencies are.

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Fineprint boosts Digital Printing Facility

10th January 2011

Basingstoke based Fineprint has bought a Xerox DocuColor 700 digital press as part of their planned growth into the digital market place.

Digital Pringin Press in Basingstoke

Managing director Mike Woolhouse said the new machine enhances the offering to its clients,

"we 'dipped our toe's' into the digital market 3 years ago when we purchased our first machine, a DocuColor 52 from Xerox reseller Xeretec, at Digital Print World"

He went on to say

"We visited the Xerox stand at IPEX in May and decided that the way forward was to upgrade our digital facility, we chose the Xerox 700 as we wanted to be able to take advantage of new market opportunities that we saw for time critical work that was developing for short run, high quality full colour print.

His son and company Digital Studio Manager, Richard, has received specific training to operate the machine.

A high percentage of our print on demand (POD) is now digital and our intention is to grow this area because of all the extra great features of this machine,"

said Richard.

This machine's features are a step up in quality and speed, which will benefit all our clients in the marketing of their businesses.

Mike Woolhouse has identified further growth areas in digital work:

"There are more specialised printing areas that I am keen to expand into, such as niche markets within the food and pharmaceutical industries."

The New Digital Print Machine at A Glance

The Xerox 700 offers reliability, productivity and colour consistency all of which are key to the value we are able to offer our customers.

The Xerox 700 prints at 2400 x 2400 dpi with a maximum page size of 330 x 480 mm and it can handle coated and uncoated media up to 300gsm. The machine prints at 70 pages per minute and can auto duplex coated and uncoated media up to 220gsm. New toner composition means that no fuser oil is required. This produces a matte, flat finish that resembles the look and feel of conventional 4-colour offset print. The Xerox 700 has demonstrated remarkable colour consistency over long runs.

The press has an EX700 external Fiery RIP that has imposition and Variable Data Printing software included, there are many more features on the RIP like Spot Colour, Calibration tools, preflight and previews.

Key Applications

  • Saddle-stitched booklets
  • Catalogues
  • Manuals
  • Tri-fold brochures
  • Bi-fold mailers
  • Variable print postcards
  • Direct mail
  • Photo speciality products, including photo books and calendars

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